Strength in Community | Communicating to Connect

This workshop provides a comprehensive toolkit for success by providing you with the skills and insights you need to thrive in the world of entrepreneurship.

Engage with other women in business and get more practical tools designed by specialist Cate Friesen, The Story Source (Building Your Brand, Elevating Your Pitch and Sparking Opportunity) to support your personal and entrepreneurial journey.

Workshop Descriptions

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Register for Strength in Community | Communicating to Connect FRENCH delivery, starting October 30!

An Overview of the Five Workshops in SCW | Communicating to Connect:

Workshop 1 – Build Your Brand

Explore the art of building your brand through the lens of purpose-driven pitches. Learn how to create a compelling and impactful narrative that defines your business and resonates with your audience on a deeper level. Discover the essential elements of a powerful and well-crafted pitch, hone your ability to communicate your values and purpose with authenticity, conviction, and clarity. Your brand's success begins with your purpose –make it shine.

Workshop 2 – Elevate Your Pitch

Uncover the keys to refining your pitch by bridging the gap between your customers' needs and the solutions your business provides. Gain the ability to clearly articulate how your product or service addresses the real-world problems your audience faces, ensuring your pitch resonates and captivates. Setting your business apart by elevating your pitch, starts with making the right connections.

Workshop 3 – Spark Opportunity

Learn how to use discovery meetings as part of your business development and market research. Navigate these critical interactions with finesse, gaining insights that drive your business strategies and refine your offerings. Build the confidence to seize opportunities, strengthen meaningful relationships, and harness your pitch to achieve your specific entrepreneurial objectives.

Workshop 4 – Connecting in a Digital World

Aligning your 'why,' 'what,' and 'how' is a powerful digital strategy to develop a deep and authentic connection between your brand and your online presence.  Develop actionable strategies for engaging and nurturing your digital community and unlocking the potential for sustainable growth. Create a roadmap that strengthens you and cultivates an invested community.

Workshop 5 – Thriving Together… ToGetHerStronger

Explore the regenerative practices of rest, play and boundary setting into your personal and professional life to reduce the risk of burnout. Discover the art of effective communication to express and honour these vital needs. Your path to sustainable entrepreneurship begins with prioritizing your own well-being.

What is included:

  • A broader network and community of entrepreneurial peers.
  • A comprehensive workbook that includes personal and business-building templates, exercises, tools, and resources.
  • A journal to record your observations, reflections, and juicy ideas.
  • Access to the Strength in Community Workshops Mighty Networks platform-the central learning and connecting hub for your cohort. It is where you’ll find resources, Zoom links, peer networking, and more.
  • Certificate of completion.

What you’ll need to participate:

  • Computer access, a reliable Wi-Fi network, and a smartphone.
  • Zoom and Mighty Networks platforms downloaded to your computer desktop (access information will be provided after registration).
  • Dedicated time to attend each weekly workshop (2-1/2 hours).
  • 60-90 minutes a week to complete the pre-work and post-work for each session.
  • Curiosity and openness to sharing and listening to others in the group.

Strength in Community is supported by:

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Advising

Access free business advising from our team of experienced Business Advisors who will draw on their education, knowledge, and entrepreneurial expertise to guide and support you along your business journey.

Learn more about Advising

Financing

Looking to get your business off the ground? Need funding for the purchase of new equipment or upsizing your space? We have financing for that. Loans are available in any amount up to $150,000.

Learn more about Financing

Training

We offer hands-on, highly interactive training and workshops on a variety of subjects to provide you with the skills and knowledge you need to make your business a success.

Learn more about Training

Networking

Our networking and professional development events provide all self-identifying women+ entrepreneurs with opportunities to enhance their knowledge and connect with the community.

Learn more about Networking