History
In 1994, the Manitoba Women’s Enterprise Centre Inc. was established to address a gap in support for women business owners throughout Manitoba. We are proud that we were the very first federally funded Women’s Enterprise Initiative (WEI) organization in Western Canada.
Since our inception, we have supported women+ entrepreneurs at every stage of their business development with our core services including advising, financing, and training. Together, we have built a successful, resilient, and diverse community of innovative entrepreneurs who contribute their skills, knowledge, and experience to the fabric of the Manitoba economy every day.
Evolution
As we approached our 30th Anniversary in 2024, we acknowledged that our clients’ needs had evolved substantially over our shared history together. As we worked to meet those needs, we recognized that our brand identity, the most visible component of who we are, needed to change to better reflect our community.
Manitoba Women’s Enterprise Centre Inc. now operates as WeMB
WeMB reflects who we are today. It embodies our vision, mission, and values and acknowledges the ongoing work we have committed ourselves to: being more inclusive and working as allies in our communities. It focusses our efforts to support ALL those who self-identify as women+ (cis, trans, 2S, and gender-diverse) in their individual and collective pursuit of entrepreneurship.
With WeMB, we strive to better represent and reflect the women+ we are honoured to serve, to open the doors to entrepreneurship for more Manitobans, and reduce barriers to accessing our services.
At WeMB we work together, ToGetHer Stronger
OUR LOGO
We want to authentically reflect who we are today and who we aspire to be as we continue to work towards greater equity, diversity, inclusion, and accessibility. We want to voice our values and elevate our presence, brand, and the women+ we serve.
The logo itself represents us. The four rotating Ws can also be read as “WE." They are strong singular shapes that support each other to be a greater whole. They also evoke many paths converging. We see that as women claiming their space at “the table.” It’s a strong representation of how we see our place as helpers and trusted, knowledgeable advisors.
OUR TAGLINE
ToGetHer Stronger is WeMB’s tagline. It embodies an alignment with our vision, mission, and values. The entire reason for our existence is to assist self-identifying women+ in becoming successful entrepreneurs by offering a supportive, women-led community and services aimed at making their success our priority.
KEY PILLARS
Our Vision
Women are empowered to create sustainable and profitable enterprises that contribute to resilient communities and strong economies.
Our Mission
Engaging our clients in a collaborative and affirming environment, we provide expertise, training, financing, and crucial connections for enterprising women in Manitoba at every stage of their entrepreneurial journey.
Our Values
Connection - We are one
Respect - People feel worthy and valued
Integrity - Be true to yourself and others
Collaboration - Many hands make light work
Knowledge - Shared learning benefits everyone
COLOUR PALETTE
WeMB offers a fresh, revitalized, forward-thinking visual representation of the organization as it is now. The colour palette is bold and welcoming — bright and versatile. It’s been specifically chosen to reflect the diversity of our community, inviting all to see themselves in the richness of its varied tones. It offers numerous ways that we can utilize the design on all our print and online collateral.
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